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Things are running behind so let’s just jump right in. We’re in the Content Creation panel with Ted Ulle. Robin Liss and Rae Hoffman. Actually that’s a lie. Rae Hoffman isn’t here yet. She’s still being mobbed from her session next door. She’ll be here soon. Maybe. You never know with Rae. :) Work flow must support your priorities. You’re aiming for a simple and seamless experience for the end user and for your maintenance. Simplicity is a discipline. It’s not easy. He presents his workflow for creating content that supports your business purpose. The formula looks like this: Menu and Navigation: Menu labels are content. If you don’t realize that your site won’t be successful and people won’t find your articles. Menu labels tell people where they are what they can do etc. A lot of people are moving towards single word menu labels. Those are better used for applications not Web sites. Final Web EditContent interacts with layoutConsider CSS – Web typesetting You can kill good content with bad layout. Or you can boost weak content with good layout. He recommends people study print typography and read the book Elements of Typographic Style by Robert Bringhurst. Showing off on your site works against your business purposes. The typical culprits are graphic designers. Don’t let them take your visitors’ eyes away from your content or distract them with eye candy. Watch out for the fancy programmers. Sometimes they want fancy features and to show how well they can code. The programmers are there to support your content. Don’t let them grab your throne. IT folks shouldn’t write copy. (heh.) IT people probably write all kinds of things that are copy on your site. Do your error messages communicate clearly? What does the code look like? The creative people should be writing the auto responders. Make sure the message that’s going out is what you want to say. These things are a big part of the user experience because they can turn people off quickly. Yahoo Directory: Recently he filled out a form where he forgot to enter in what kind of credit card he was using. The error that came back was “invalid payment instrumental data�. What the heck does that mean? Six figure video investment: Programmer used the anchor text “open demo� instead of “watch demo� or “view demo�. He talks like a geek. Your customers don’t. Despite all your planning realize that your data queries can be slow your copy may break the template your search engine optimization mangles the message your CMS mangles everything. Know ahead of time that things will go wrong. This is the process. When things go wrong thou shalt not kludge. It’s better late than lousy. Expect to make tradeoffs. Keep your priorities straight by referencing the workflow Ted outlined earlier. Article is assigned people get materials create first draft supplemental materials created first edit and feedback. 2nd draft creation. 2nd edit. After that it goes to Content Production where they’ll look at CMS Load & html-ization copy editing. SEO edit final edit take live marketing and finally revisions and update. You need to know who’s going to take what step in the content creation process. How long is it going to take? What steps can be removed? What can be outsourced? How much time does each step take? You’re designing a model where you can plug resources into and it will grow. The piece is assigned they get the information they write the first draft they take it live they market it and then they update it if needed. On a blog each person does all the steps this is why it’s so efficient. Blogs have “long� form posts that have more editing and more process. With this pipeline there is no outside quality control or editing but many argue that this is what defines blogs. Another example where there’s a modified pipleline is when you have 1 Writer & 1 Editor/Boss. Everyone regardless of how good of a writer you are should have an editor. It will improve the quality of your content and allow people to focus on their core task. She also highlights a 6 person pipeline which is color-coded to the point where I’m afraid I’m going to launch into a seizure. Seriously. Content Management SystemWYSIWIG tools save production time and moneyDreamweaverPloneMoveable TypeOwn your CMSInvesting money in your CMS is going to reduce editorial costs long term Find the right writer for the right task. Know the difference between Short Form vs. Long Form. Journalistic vs Opinionated and Edgy vs Straight. Switching tasks takes time. When doing large projects different parts of the article might go to different people. Find an online copy editor to pay per word find a basic HTML guru to do the CMS input and hire a part time or full editor to improve your quality and manage workflow Error free content = credibilityGrammatical factual and analytical errors should all be watched forMore eyes – less errorsUser comments are a great way to find errors. Measure Everything. Measure all processes. Measure the time each step takes. Measure word count. Measure when people hit deadlines. Measure average number of articles produced y day week month. Measure what content gets high traffic. Robin says when hiring contributors make sure to make it clear that you own all the rights to all the content. Put plagiarism protection clauses in your contracts. Be as specific as possible try to put those blueprints in the contract. You get what you pay for. Cheap original content will cost more money in the long term when you have to edit it. Try your best to be original in your content produce what others aren’t. Blogs are a great way to dip your toe into original content productionQuality quality quality [Disclaimer: Rae Hoffman is the fastest speaker in the known universe. She also mumbles. I think I got every 5th word she said. My apologies.] Rae’s company is looking to create content to get links. She’s not trying to get into the Washington Post yet. She calls content is the single most effective ways to differentiate your site from the masses develop traffic and develop good inbound links that will proper your sit to the top of the engines and keep it there. Good content published on a regular basis can get you links develop traffic help position your site an as authority help develop repeat feed increased subscribers increase your chances of traditional media mentions help your mentions in social media and much more. FreelancersPros: Cheapest no commitment use as needed. Cons: Trial and error for quality availability issues no commitment Full Time RemotesPros: No overhead costs dedicated more skills for less moneyCons: Distance management training barriers just a paycheck Full Time In HousePro: Easier to manage easier to train dedicatedCons: overhead costs more expensive must have long term needs. Find good full time remotes at Craigslist. Problogger job board. SEOmoz marketplace local papers local job boards tjobs com Knowing what to look for in a content developer will depend on the type of content you plan to develop and what type of industry you work in. They should have good organizational skills ability to work independently ability to follow instructions can think for themselves good to stellar writing skills ability to hit deadlines basic HTML skills the right writing tone for your site a great sense of humor expertise in a certain area journalism specific skills basic promotional skills etc. People need to know that your content exists. Train your writers to promote their own work as much as possible. Develop media lists for the topic area your writer is working on for them to be able to push their best pieces to. Encourage your writers to become active in the community by interacting with others in their industry. Teach your writers about social media and encourage them to become knowledgeable of if not involved with social media sites and their demographics when writing towards them. Encourage writers to pitch stories to traditional news outlets within the niche to get exposure for your site. Train writers to link out when it makes sense and to follow up with notifications to companies or people who have been mentioned or citied in the article they’ve written once it has been published. Explain to your writers how to use Google News alerts to stay abreast of important happenings. We know that ALL areas of Web Marketing are very challenging and that there will come a time when you need expert Internet marketing services to beat your competition in the traffic wars. Please consider having our search engine marketing firm help with your projects. We offer free quotes for natural search engine optimization services. Web Design. PPC advertising. Web Analytics for SEO and PPC campaigns. SEO Training and Online Branding programs so you have nothing to lose! Please contact us for a for your search engine placement project.

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approve from a moderately scary eat (I evaluate my sandwich would be classified as “chicken�. I’m not sure) and seated in the Keyword Research. Selection and Optimization adorn where Christine Churchill ordain do her best to keep the likes of Ken Jurina. Larry Mersman. Wil Reynolds. Stoney deGeyter and Natala Menezes in line. Christine gets things started saying that keyword investigate is the bedrock of examine marketing. If you do it right your search engine optimization campaign will work really well. If you don’t you’re going to have some problems. Up first is Ken Jurina. Huzzah for Ken. Ken notes that there are mouse cursor patterns in the rug so he knows he’s in the right displace. Haha. I never noticed that but he’s totally alter! I query if Microsoft put those there. What should keyword investigate really be? It should be used for data mining all possible keyword examine behavior around your online offering targeting hundreds of thousands of phrases from multiple sources. Eliminating skewed results including inconsistencies non-seasonal irregularities and obvious data flaws. Identifying core out relevance/irrelevance of phrases by demographic geographic usage & other defining target market parameters. Situation: Client is a brick and mortar music equipment store. Online presence is limited. After doing keyword research they found demand for new product lines demand for new vertical seasonal demands as well as searches for discontinued products Use multiple sources – WordTracker and Trellian. Determine keyword difficulty by searching for the keyword in explore and seeing how heavy the competition is. He highlights the keyword research tools offered by SEOmoz. We Build Pages and Trellian. He says the site was originally optimized for the [finest beer in Germany online]. However after doing keyword investigate they found that the evince [German beer] had far more searches performed. Updating their circumscribe to designate this change increased sales by over 200 percent. Use keyword investigate to sight related examine terms identify alter spellings and misspellings learn which terms your competitors think are important etc. It’s also good for competitive intelligence and finding what terms others are using and using well. Wil makes things interactive and asks select attendees to write down what terms they would use to search for a collection of images he has up on the projector. He then makes everyone read their answers illustrating that people don’t search the same way. inform taken. Let’s move on. Unless you plan on buying your own product to be in business you need to be in tune with what your users are searching for. He uses Mercedes as an example saying they never wanted to call their pre-owned cars “used� but that’s what searchers write into their search box so they had to adjust. You undergo to get in the object of a searcher. Picking the wrong keywords is very bad for your go. Keyword development is different. He highlights some companies that were replaced when they didn’t evolve. He lists some of his favorite tools. He likes MSN adLabs’ Search displace for trying to find searcher intent. It shows you what populate write in AFTER they type in your keyword. Helps you find associated words and to understand the intent of your users. He thinks it’s the best tool for finding intent even though it doesn’t have enough data yet. It’s better for broad big terms than it is for smaller niche cram. Another tool he likes is Yahoo! Suggest which he says is superior to Google’s. If you begin typing in[foot]. Google will only displace up terms starting with those four letters. Yahoo removes that bias and shows you the top searches containing those letters for example [BBC football]. Stoney is up next to talk about the process of gathering sorting and organizing keywords for a examine engine optimization campaign. evaluate out what your core out terms are. A core call is a unique two or three word evince that accurately represents the focus of any given page on your Web site. It’s what you do. When you’re doing your core investigate you be to sit down and cerebrate. What do you experience about your site? After that go to your Web site and examine Meta tags content server logs and link coordinate to find core terms. Use keyword research tools. Once you have your core terms you be to choose them and find out which ones are important to you. Which terms are going to be useful for your target audience? Which terms are users typing into their examine engines? Which products or services give you the highest profits? Can you meet the demand of specific products or services? Which keywords get the most volume? After that look at the actual phrases that are represented by those phrases. It’s basically your core term with added qualifiers or stemmed variations. Don’t analyze too much. You’re going to end up with 100s or 1000s of search evince results. You just want to bring everything in. You’ll do the analysis later. Keep any keywords that are going to back up you convert users into consumers. They have to be able to draw your customers in. The term must apply directly to your content not somebody else’s. Use specific phrases no broad terms. Put aside the “info� queries for later. be at the search volume of the terms. Keywords must be actively searched for. Long tail and short follow included. If they bring traffic and convert then hone for them. Too specific gets no searches and therefore no conversions. Good rule of thumb is 2-4 words. determine key pages. cause which pages of the place are most suitable for which groups of keywords. Every summon has a specific intend. If you need more pages act them. assort keywords together by similar themes. Your keywords must bring home the bacon together. You can’t be [elegant] and [cheap]. Let your site pages be your command. She mentions some initiatives going on at adCenter. They be to give users access to real data and easy to use tools. She talks about the Keyword Service Platform. It’s a consider trove of keyword information. Algorithms to extrapolate new terms from a set be categorical relationships. Access to real data. Developmental platform. Better Together: adcenter + Excel 2007. They build an application on the Excel platform because they know that search marketers pay a lot of time in Excel. She says that keyword research shouldn’t involve so much “cut and attach�. You don’t undergo to be an evaluate in Excel or SEO to use these tools. They focused on keyword research anticipate and monetization. She gives a quick overview of what the exceed Together tool looks like. Sadly. I can’t copy and attach her presentation into the blog. Go bug her. Maybe she’ll share with you. [I be to apologize for the minor amount of commotion I caused in session when I tried to leave the room without first unplugging my laptop for the main projector. I am a genius.] With so many related terms caught in the shuffle it can be difficult trying to change the cerebrate from thousands of keywords to a few dozen. On a side say you could always use the ~ (tilde) in lie of a keyword as a examine operator in Google to sight potentially aligned keywords from L. S. I or semantic word stemming in the search index from there you can conjecture plenty of qualifiers to augment your main keywords and get twice the hit for virtually theming your links. Finding the right terms for building links and anchor text ratio needed to topple a discuss to competitive term all starts from chipping away from enough angles that your pages climb the long follow and act over the main phrases. We know that ALL areas of Internet Marketing are very challenging and that there ordain come a time when you need expert services to beat your competition in the merchandise wars. Please consider having us help with your projects. We offer free quotes for SEO. PPC. Analytics. telecommunicate and Branding programs so you undergo nothing to lose! Please contact us for a for your search engine placement project.

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[People are seriously mad about the lack of WiFi in the session rooms. This means in order for the livebloggers to give PubCon all the awesome press it deserves we have to make a mad dash to the press room in the 0-5 minutes we have between sessions wait for the incredibly slow speaker/touch WiFi to load affix the entry and then try and get approve to the sessions before we miss anything. Crazy right? Yeah. We all think so too.] authorise onto the topic at hand. The always adorable Rand Fishkin (who accused me of not loving him earlier. Blasphemy!) is moderating the Monetizing Social Media Traffic panel with Vanessa Fox. Michael color. Alexander Barbara and Laura Fitton. Vanessa just made me declare to be nice. I don’t know what she’s talking about. The Lisa is always nice! Vanessa says that page views don’t convey anything unless you’ve manage to set up a CPM ad model. If you have that’s awesome. A lot of times with social media you get all these page views of people coming into your site and then leaving. If you focus on page views alone you can lose comprehend of the importance stuff. Vanessa shows the page view stats for her sites. On September 6th her page views skyrocketed. She was excited but it turns out what happened was that was the day the Vanessa Hudgens scandal broke. populate were looking for naked pictures of Vanessa Hudgens not Vanessa Fox. Vanessa says the best thing to do is hook ‘em and keep ‘em. act something viral that draws people in but have something else that keeps them there. Make sure the viral conjoin of content you have is interesting to the type of people who are going to tour your place. You be to attract the kind of people who are going to stay. Using social media for sales and conversions is an advanced tactic. It should only be attempted after you have a solid understanding of the intricacies of how social media works. Some pitfalls involved in monetizing social media: Not being clear about your offer especially restrictions or quantities. Not anticipating bespeak and having inadequate have levels. Failing to deliver your product. Not monitoring what populate are saying about you. Manage expectations for long term success. Decide if a hybrid or dedicated delivery channel is optimal. What is right for your audience? What will they expect? What will they stand for? Let customers choose method of delivery. Use trends and current events. The site he marketed on Digg was a brand new site. It was a few months old when they started marketing it. It’s a place in the health and wellness niche targeted towards females. They put together a targeted campaign with list-type articles and targeted it towards Digg and gave it their all. They submitted articles on a Wednesday afternoon and a Monday morning. It took 38 Diggs to alter the first one popular and 57 Diggs for the second one. The first one got 28,000+ over five days the second one got 19,000+ hits. One of the things to think about is can your site handle the traffic? When you get on the first page of Digg you’ll get 60-100 hits per second! A lot of Webmasters if you’re on a shared entertain they’ll freak out and shut down your site because they think someone is trying to attack your site. If you have a problem with your server he recommends redirecting your merchandise to other sources. Use mod_rewrite a temporary redirect to send traffic to a static summon. You can take a tremendous amount of traffic that way. The other thing you can do is cerebrate to the explore cache. This means you’ll have to post your circumscribe a week or so ahead of time. A third option is to use Coral lay aside a free caching function. They crawl your site when you first visit the URL. [Rand is making silly faces and bopping in the background. I have no idea what he’s doing. It’s distracting and funny.] Digg users don’t move on ads so it’s not worthwhile to put ads on your site when you first submit. He recommends pulling ads for a day or two and then putting ads back on your site on day three. You’re likely to convert exceed. He offers up a graph of the RSS subscribers on his place. When his story hit Digg his RSS subscribers increased 5x over. Most of those subscribers left after a day or two however. It’s a very unique behavior. When it comes to monetizing merchandise you can try and do it directly or indirectly. If you do it directly you can try targeted offers desire AdSense but the CPM model really is best. He thinks indirectly monetizing traffic is the way to go. You’ll get more subscribers and more merchandise coming to your site. Not to mention all the links. She says that ads are ailing. Right now a lot of people alter their money selling or helping people sell. In the future you’ll alter more money helping populate buy. The cerebrate social media is working for her business is because she’s helping people understand what she can do for them. When they want to buy they can find her. The most important thing for people to learn is to listen. Markets are conversations. Conversations drink if you don’t comprehend. If your brand has any kind prominence people are talking about you somewhere. Are you listening? What if people are out there saying your company sucks? Well if they’re saying that you suck then you be to know and you need to fix it. Set up explore Alerts to monitor the conversation. Social media drives traffic but it’s not necessarily the boon people think it is. It’s also beside the point because if it’s just curious traffic they’re not there to buy. They’re just there to see. She doesn’t know anything about SEO or SEM. But just the fact that she’s always out there has helped brand her. Social media makes money but more importantly it builds value and business. What determine does your business carry to the world and how can you enhance it in social media? It’s the “teach a man to fish� game. If you gimmick people into visiting your site that’s great but then its over. She says that social media is nothing new. It’s a lot older than any of us. And understanding it not just as a technology. Twitter is a group of friends of hers. There are no tips tricks or shortcuts. Gaming won’t pay. In social media your customers are the ones writing the rules. If you egest them off they’ll go away. She talks about Facebook beam. They’re the poster child of social media and yet they messed up by making it opt out instead of opt in. They pissed off everyone including Move On. Charlene Li their channel partners everyone. Someone went through and found out Facebook was violating all their partners Terms of Service and now they’re going to get sued. Good job. Facebook. You have to focus on what really matters and what really lasts. Be useful. back up others. Love matters. like lasts (aw). That’s why Perl didn’t die. Because its users love it and they love the connection they have with others because of it. Building like around what your value is will measure. We know that ALL areas of Internet Marketing are very challenging and that there will come a time when you need expert services to beat your competition in the traffic wars. Please believe having us back up with your projects. We furnish free quotes for SEO. PPC. Analytics. EMail and Branding programs so you have nothing to suffer! Please contact us for a for your examine engine placement project.

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[populate are seriously mad about the lack of WiFi in the session rooms. This means in order for the livebloggers to furnish PubCon all the awesome press it deserves we have to alter a mad dash to the press room in the 0-5 minutes we have between sessions wait for the incredibly slow speaker/press WiFi to load post the entry and then try and get back to the sessions before we miss anything. Crazy right? Yeah. We all think so too.] Okay onto the topic at hand. The always adorable Rand Fishkin (who accused me of not loving him earlier. Blasphemy!) is moderating the Monetizing Social Media Traffic panel with Vanessa Fox. Michael Gray. Alexander Barbara and Laura Fitton. Vanessa just made me declare to be nice. I don’t know what she’s talking about. The Lisa is always nice! Vanessa says that page views don’t mean anything unless you’ve manage to set up a CPM ad model. If you have that’s awesome. A lot of times with social media you get all these page views of populate coming into your place and then leaving. If you focus on summon views alone you can suffer sight of the importance cram. Vanessa shows the page view stats for her sites. On September 6th her page views skyrocketed. She was excited but it turns out what happened was that was the day the Vanessa Hudgens scandal broke. People were looking for naked pictures of Vanessa Hudgens not Vanessa Fox. Vanessa says the best thing to do is hook ‘em and keep ‘em. act something viral that draws people in but have something else that keeps them there. Make sure the viral piece of content you have is interesting to the write of populate who are going to visit your site. You be to attract the kind of populate who are going to stay. Using social media for sales and conversions is an advanced tactic. It should only be attempted after you have a solid understanding of the intricacies of how social media works. Some pitfalls involved in monetizing social media: Not being alter about your offer especially restrictions or quantities. Not anticipating demand and having inadequate stock levels. Failing to deliver your product. Not monitoring what people are saying about you. Manage expectations for long term success. Decide if a hybrid or dedicated delivery channel is optimal. What is right for your audience? What will they expect? What will they stand for? Let customers choose method of delivery. Use trends and current events. The site he marketed on Digg was a brand new place. It was a few months old when they started marketing it. It’s a site in the health and wellness niche targeted towards females. They put together a targeted race with list-type articles and targeted it towards Digg and gave it their all. They submitted articles on a Wednesday afternoon and a Monday morning. It took 38 Diggs to alter the first one popular and 57 Diggs for the second one. The first one got 28,000+ over five days the second one got 19,000+ hits. One of the things to think about is can your site handle the traffic? When you get on the first page of Digg you’ll get 60-100 hits per back up! A lot of Webmasters if you’re on a shared host they’ll freak out and change state down your site because they evaluate someone is trying to attack your place. If you have a problem with your server he recommends redirecting your traffic to other sources. Use mod_rewrite a temporary redirect to send traffic to a static summon. You can act a tremendous be of merchandise that way. The other thing you can do is link to the Google cache. This means you’ll undergo to affix your content a week or so ahead of time. A third option is to use Coral Cache a free caching service. They go your site when you first visit the URL. [Rand is making silly faces and bopping in the background. I undergo no idea what he’s doing. It’s distracting and funny.] Digg users don’t move on ads so it’s not worthwhile to put ads on your place when you first submit. He recommends pulling ads for a day or two and then putting ads approve on your site on day three. You’re likely to convert better. He offers up a graph of the RSS subscribers on his site. When his story hit Digg his RSS subscribers increased 5x over. Most of those subscribers left after a day or two however. It’s a very unique behavior. When it comes to monetizing merchandise you can try and do it directly or indirectly. If you do it directly you can try targeted offers desire AdSense but the CPM copy really is best. He thinks indirectly monetizing traffic is the way to go. You’ll get more subscribers and more merchandise coming to your site. Not to have in mind all the links. She says that ads are ailing. Right now a lot of people make their money selling or helping populate sell. In the future you’ll alter more money helping people buy. The reason social media is working for her business is because she’s helping people understand what she can do for them. When they want to buy they can find her. The most important thing for people to hit the books is to listen. Markets are conversations. Conversations drink if you don’t listen. If your brand has any kind prominence people are talking about you somewhere. Are you listening? What if people are out there saying your company sucks? Well if they’re saying that you drink then you be to experience and you need to fix it. Set up Google Alerts to observe the conversation. Social media drives merchandise but it’s not necessarily the boon people think it is. It’s also beside the point because if it’s just curious traffic they’re not there to buy. They’re just there to see. She doesn’t experience anything about SEO or SEM. But just the fact that she’s always out there has helped brand her. Social media makes money but more importantly it builds value and business. What value does your business carry to the world and how can you enhance it in social media? It’s the “inform a man to fish� game. If you gimmick people into visiting your site that’s great but then its over. She says that social media is nothing new. It’s a lot older than any of us. And understanding it not just as a technology. cheep is a assort of friends of hers. There are no tips tricks or shortcuts. Gaming won’t pay. In social media your customers are the ones writing the rules. If you piss them off they’ll go away. She talks about Facebook beam. They’re the poster child of social media and yet they messed up by making it opt out instead of opt in. They pissed off everyone including Move On. Charlene Li their channel partners everyone. Someone went through and found out Facebook was violating all their partners Terms of Service and now they’re going to get sued. Good job. Facebook. You have to focus on what really matters and what really lasts. Be useful. Help others. like matters. like lasts (aw). That’s why Perl didn’t die. Because its users love it and they like the connection they have with others because of it. Building love around what your determine is will measure. We experience that ALL areas of Internet Marketing are very challenging and that there will come a measure when you be expert services to beat your competition in the traffic wars. Please consider having us help with your projects. We offer free quotes for SEO. PPC. Analytics. EMail and Branding programs so you have nothing to lose! Please contact us for a for your search engine placement project.

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Okay after surviving the registration lie from hell. Susan and I are both seated at this morning’s kickoff keynote with Craigslist creator Craig Newmark. She’s going to follow the advice I laid out in my and pre-write some entries while I shell out some of my insightful resume coverage. Or something. I’m actually not sure what’s about to happen. I wasn’t provided with coffee this morning. Brett Tabke is up and already taking shots at Chicago. Heh. Ooo and now he just dissed premier sponsor Microsoft saying they’re doing a great job “trying to get in the game�. Methinks Brett isn’t winning friends this morning. Brett says Craig doesn’t need any introduction. He’s Craig from Craiglist. He’s “one of us�. He built a place and stood by it all these years. And with that. Craig is up. He says he’ll be talking a little bit about Craigslist and what he’s learned by doing Craigslist. How it fits into the whole concept of what’s happening on the Internet. He doesn’t feel that what Craigslist is doing is noble or altruistic. They’re providing a community service. They do it the way they do because it feels right. It’s not noble. They’re not a nonprofit. They’re a weird for profit community service. Craig starts off talking about Craigslist and says that in 2000 people let him know his management skills were not adequate for the job (heh). At that inform he decided to go drink and focus solely on customer service. The deal with Craigslist is that in 1994 he was at Charles Schwab. He was evangelizing the Web and saying that any kind of brokerage is largely an information function. This was the direction a lot of businesses would go. The Internet would be the platform for a lot of this stuff. He looked around and saw people were helping each other a lot. By the measure 1995 rolled around he started a simple mailing list using an old email drive called Pine where he was telling 10-12 friends what was going on in San Francisco. He didn’t know what he was doing but he was using a CC list to express his friends about cool cram. Word of mouth started and the enumerate began growing. Over time people would ask him to list things for sale (apartments jobs products etc). It happened naturally. [Tangent: Craig says he represented the nerd assort in high school. He had a plastic pocket protector thick color glasses taped together and the social skills to go along with that. He says that you can learn social skills but you never drop what.

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Detlev Johnson is moderating this morning’s Contextual Ad Programs session which will act a be at things from the vendors perspective. Our fine list of speakers include Brian Axe. Jay Sears and Tony Wills. [This session is totally alter. Everyone appears to be in Rand Fishkin’s Social Marketing 101 panel. Truthfully I was just in there as well. Then I realized I was sitting in the do by room. Such is my life.] Detlev starts things off saying that in regards to contextual ads this is a really important area where all the networks specifically explore have created a significant coat revenue channel for advertisers. Google views themselves as an ecosystem enabler. The evolution of explore started with users in explore search. From there they built the advertising and publishing platform. Google provides value to the various groups. Google AdSense for search: The Google sell maximizes revenue. Placement targeting bids compete in our ad sell against keyword circumscribe targeted bids maximizing total revenue for you. This is something explore continues to innovate on. They have a long way to go. You have to undergo a predicted clickthrough or conversion rate. Advertisers can use CPM or CPC. Content Distribution: alter AdSense into the leading circumscribe distribution and monetization bring for their publishers. Video Units. Streams syndicated YouTube content to your site in a specialized YouTube player. You can also change state a YouTube partner and syndicate your content to your sites and thousands of others. A lot has happened this last year. ContextWeb quietly launched the ADSDAQ advertising transfer on October 17 of this past year. He doesn’t consider the ADSDAQ transfer as an alternative to explore’s AdSense program. He thinks it’s a compliment. ADSDAQ is not “yet another ad communicate�. It’s not a revenue share communicate. It’s an exchange where as a publisher you set your CPM determine you can work with multiple networks and its self service with service. Jay says he’s going to go us through the system. What happens is you can go in and name your own CPM AskPrice. Publishers are already working with AdSense or YPM and have already identified what they’re CPM is. You can go in and ask to clear inventory at $1.25. What the market will do is ask you for your backup networks and either cause that the market can clear it at the higher price or if the market can’t clear it they’ll confine it and answer your backup networks as designated. They asked people what they wanted out of an advertising platform and populate kept telling them they wanted control. hold back manifests itself in any number of ways – control about blocking competitors hold back about blocking creatives you don’t like etc. What they decided was that publishers were most concerned with pricing hold back. Jay says ContextWeb’s ad platform is a very intuitive database. It’s graphical. No integration needed. Online reporting updated hourly. Easy to merchandise through ad servers or directly on page. It’s a contextual exchange. They’ll actually express you how your site is contextualizing according to their real measure engine. Typically they’re clearing on average 50 to 60 percent of all impressions sent to the ADSDAQ exchange. It’s pretty incredible considering the pricing is all in your hold back. Quigo’s Mission: Pioneering performance marketing solutions for premium publishers and advertisers. They furnish publishers control and transparency. AdSonar is a premium ad network providing publishers and advertisers with a private label platform supporting multiple targeting options pricing mechanisms and ad forms. They sit in between advertisers and publishers. Their value advise is to give change magnitude revenue over a blind network. They offer greater control and transparency. For advertisers they believe they’re a must buy. Unlocking the value of premium list. Advertisers target the brands pages and topics they be. Premium publishers get the values their brands deserve. They undergo a new product they’ll be announcing shortly called AdLinks Plus. It bundles in text links and graphical text links that undergo both fixed placement and run of site placement. From a local basis with five small publishers they’ve acquired an excess of 200 local advertisers. These advertisers were acquired by the local publishers sales force. They’re also indexing local video from the site and syndicated video to show publishers exactly what video is bringing in what kind of revenue. In the early days of AdSense a big part of optimizing the ad was to get the color right and the positioning on the summon. I’ve given up on that. Is explore going to help advertisers end out their CTR? Brian: That’s why I’m here. To hear these pain points and bring them back to the office. It’s not a matter of us not wanting to show this transparency it’s about trying to get the features out. It’s about prioritization. [Matt Cutts has left me with a tremendous be of guilt over having to move out of these Q&A’s but the next session is about to start. I promise that if the conference organizers give us some more breathing room that I’ll cover more of the juicy question and answer. Really.] We know that ALL areas of Internet Marketing are very challenging and that there will come a measure when you need expert services to beat your competition in the traffic wars. gratify consider having us help with your projects. We offer remove quotes for SEO. PPC. Analytics. EMail and Branding programs so you have nothing to suffer! gratify communicate us for a for your examine engine placement communicate.

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I was wondering if anybody has tried these two or experience what the differences are between them. Not both unfortunately. I had a Jazz which was a nice Meyer type mpc. Supposedly the NY has a little bit more of a bedevil and the Jazz a little bit less so the NY is more aggressive sounding. I was wondering if anybody has tried these two or know what the differences are between them. I'm predjudice for the NY all go it's just a better piece. Phil ASK ME ABOUT PHIL BARONE SAXOPHONES!gratify see Email: Phone: 212.686.9410 Sax Lifestyle & Sax Related Health Problems Learning. Playing. Performance. Teaching Discussion Dealer Evaluations + Technician & Business Directory Dealer Directory (United States) command items. World-wide or (yet to be) categorized Mouthpiece Maintenance. Modification & Refacing Websites. Books. Magazines. Photos and other Lit. Faire-parts / événements & questions techniques au forum Les petites annonces: Vente et achat d'équipement (français seulement) Equipment Wanted/For Sale (anglais seulement) Powered by vBulletin Version 3.5.4Copyright ©2000 - 2007. Jelsoft Enterprises Ltd.

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126 users are in the BuzzTeam of this artist. They starred one of its albums recommended it by mail wrote a analyse or published a embedded player widget on their communicate. The be of successful recommendations is shown next to the username. You can write distribute advertise and act this album as long as you : You give all your derivative works under the same license There's no analyse in your language for this album yet. Be the first to write one! You must be logged in to write a analyse. If you aren't registered on jamendo yet. It's remove and easy !

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If you were in town for the show. I hope you had a chance to stop by the booth and say hi to Bruce. Mike and our assortment of book analysts. And if you weren’t in town well then. I hope you enjoyed my attempt at being useful and covering a bunch of the sessions. I apologize for only being able to hit 17 of them but like I’ve said before as soon as Bruce gets the cloning thing all figured out we’ll be able to give beat session coverage. Here’s a list of the sessions we did adjoin in case you weren’t sitting by your cater reader waiting for it to update. And of course when I say these are the sessions “we� covered. I really convey these are the sessions “I� covered. I didn’t see Susan running from session to session carrying a 20lb laptop bag did you? We experience that ALL areas of Internet Marketing are very challenging and that there will come a time when you need expert services to defeat your competition in the traffic wars. Please believe having us help with your projects. We furnish free quotes for SEO. PPC. Analytics. telecommunicate and Branding programs so you undergo nothing to suffer! gratify contact us for a for your examine engine placement project. Serving Clients Worldwide Bruce Clay. Inc. 207 West Los Angeles Avenue. Suite 277 Moorpark. CA 93021 Voice: 805-517-1900 Toll Free: 866-517-1900 Fax: 805-517-1919

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Yahoo has filed being brought against them by those two Chinese journalists that they helped jail by turning over their search information to Chinese authorities. The two men have since been sentenced to 10 years in jail in an institution known for abusing its inmates. The wife of one of the jailed men is also alleging that she was forced to endure "severe psychological and emotional suffering" as a prove of Yahoo’s actions. How very Western of her. Though sympathetic. Yahoo is asking for the suit to be dismissed arguing that it has no merit and does not be in an American court room: "This is a lawsuit by citizens of China imprisoned for using the Internet in China to convey political views in violation of China law. It is a political case challenging the laws and actions of the Chinese government. It has no place in the American courts� Truthfully. I’m not sure where I sit on this one. In my perfect little world where ponies eat on sunflowers all day. I be Yahoo to be held accountable. I conclude desire turning in your users for completing an challenge you allowed them to act is wrong. At the same measure. I can acknowledge the difficulty that entities desire explore and Yahoo approach having to consider local customs. Really. I don’t know where I ultimately sit; the journalism kid in me who was taught to respect anonymity is clashing with the SEO blogger-type who knows it’s not up to the search engines to contend established laws. I just don’t desire the idea of Yahoo giving up private information about its users. I feel desire Google would undergo fought harder. What do you think? Do you evaluate Yahoo should be held responsible for turning over information that caused two innocent-by-Western-standards journalists to be jailed? An interesting question popped up. place owner sing Moore wondered if adding a photo to her site’s About summon would help potential clients “trust� her place more and therefore be more inclined to do business with her. I think it’s worth doing. There are definitely users out there who are comfort wary of conducting any kind of transaction online. Offering up a picture and showing users that there are actual real be people behind your Web site ordain alter some feel a whole lot more comfortable doing business you. You may undergo noticed we started adding some photos to our (I know. I look desire a psychotic poodle what do you be me to do about it?). That reminds me who thinks Susan should be forced to put up a picture? Anyone? Anyone? [Leave me alone. I'm not photogenic. --Susan] So Bloglines went ahead and debuted of their site this week. I’ve been reluctant to say anything so far because while I really like Bloglines and am a loyal loyal user. I’m still not completely sold on the new change. I desire the three reading views (though I’ll probably never use anything but the full believe). I desire the customizable go away page and I love that stories aren’t marked read until you actually construe them but the UI is going to take some getting used to. It just feels different. I pay almost my entire day in Bloglines and suddenly I’m having trouble being able to focus in and construe a given affix my subscription numbers are gone and it’s still not updating abstain enough for me. I’m sure at some point Bloglines ordain demand me to make the switch but for now I’m sticking with the old version. I experience Susan will give me crap for mentioning Facebook again (hey analyse it out. Susan decided to go to work today!) but. Be aware. [No. I mean it this time you really are fired. --Susan] Kbye. I’m sure my BFF Tamar Weinberg will want me to point out that Digg has allowing users to see both news and video on a hit page. Ooo. We know that ALL areas of Internet Marketing are very challenging and that there ordain come a measure when you be expert services to beat your competition in the traffic wars. gratify consider having us back up with your projects. We offer remove quotes for SEO. PPC. Analytics. EMail and Branding programs so you undergo nothing to suffer! Please communicate us for a for your examine engine placement communicate.

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